WORKFORCE SINGAPORE

ADAPT AND GROW TOWN

 

The Adapt and Grow Town is a monthly roadshow organised by Workforce Singapore (WSG) as part of their outreach programme. Aimed at individuals from all walks of life, the roadshow helps people understand the different programmes and resources WSG has to guide them in their career journey.

Our refreshed concept highlighted the mascot entering and discovering the A&G town to depict the same experience that jobseekers would have exploring the roadshow.  This was applied to collaterals such as 6-sheet ads, wall murals and social media animation.