Jobs Bank is a one-stop public jobs portal that serves the needs of both local jobseekers and employers. The portal was launched in 2014 and INP was appointed in 2015 for the second phase of the campaign to drive awareness and adoption by both jobseekers and employers.

The creative concept for the marketing campaign featured illustrations of robot characters that showcased the various functions of Jobs Bank and highlighted how these tools and resources were useful for job search and hiring needs. These robots were also used to represent different actions and occupations or roles from different industries.

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