LESAFFRE

LESAFFRE SALES AND MARKETING MATERIALS

Lesaffre is a French company focusing on the innovation and production of yeast with 160 years of know-how in the industry. They currently operates in APAC with Singapore as the regional HQ.

INP designed a range of marketing collaterals for the Lesaffre Yeast and Baking Solutions intended to enhance their professional image. These materials would be the key collaterals for sales pitches in the APAC region.

These marketing collaterals included an APAC introduction catalogue, corporate folder, a set of templates for their product technical/datasheets and other marketing collaterals such as calendars and a recipe book targeted at food manufacturers and bakers.

The recipe book was designed as a creative way to showcase bread products using different Lesaffre products which was used for various markets in the region such as Vietnam and Australia.